About Us


Our Vision/Mission Statement:

YOU are the Identity of Identity. Everything that we do is with YOU in mind. From the moment you click, step or pop into our Sacramento local homegrown fashion destination, we work diligently to make you look and feel your best.

Our Owners, Steph & Shane, bring to life the Identity of fashion for every age, every stage, and every occasion. Identity thrives to style you in the perfect outfit that allows you to take on the world with confidence, live your life with passion and pursue your dreams inspired.

Opening our doors to our first brick and mortar in 2012, we have helped our customers shop local and dress to impress with convenience. Our in store philosophy is to make you feel like you’re shopping along side your best friend from the moment you step inside. We are people of grit, so we can not stop there. We hope to transcend that experience through our online platform. We work hard to make a dream shopping experience! From street casual to business-wear, Identity is ready to help you be the best YOU through enhancing your uniqueness with your own personal sense of style.